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THE SCHOOL OF MEDIA
AND APPLIED ARTS UMT
UMT - Communicate Beyond Limits
Established in the 2023–2024 academic year, the School of Media and Applied Arts (SMA) offers specialized training in media, content creation, and applied arts for the digital era.
Students are equipped with a strong theoretical foundation combined with hands-on experience in a modern media environment-enabling them to develop creative capabilities, strategic thinking, and the adaptability required in today’s fast-evolving media industry.
Teaching Approach:
Integrating media theory with creative content production
Developing multi-platform content creation capabilities
Building strong connections with industry partners,
advertising agencies, and media professionals
Equipping students with creative thinking, communication skills,
and career-ready competencies
DEGREE PROGRAMS AND SPECIALIZATIONS
PROGRAM STRUCTURE
PROGRAM HIGHLIGHTS
The program is designed based on a liberal education approach, enabling students to develop holistically in both professional knowledge and intellectual capabilities. Students are equipped with:
Critical thinking, social analysis, and a strong sense of professional ethics
Interdisciplinary knowledge across media, technology, and content creation
The ability to develop creative ideas grounded in deep audience insight
Skills in concept development, brand storytelling, and persuasive project presentation
The program aims to nurture Creative Problem Solvers-individuals who can analyze, propose, and execute effective communication strategies, rather than simply responding to predefined briefs.
The program adopts a blended learning model that integrates academic knowledge with real-world industry practice. Students experience:
A hands-on learning approach from the very first year
An integrated model combining theory, practice, and technology
Flipped classrooms featuring workshops, discussions, and project critiques
A personalized learning pathway aligned with each student’s career direction
At its core, the program is guided by the philosophy of “Ideas Drive Technology”—where technical skills are developed as tools to bring creative ideas to life.
Students are actively engaged in a wide range of academic and creative activities designed to develop professional competencies. Key experiences include:
Participating in research seminars and international exchange programs
Exploring creative clubs and student-led media projects
Competing in national and international industry competitions
Learning from faculty with both international backgrounds and real-world industry experience
Notably, students have the opportunity to work within an in-house agency, where projects are executed in a studio-like environment-featuring real clients, real briefs, and real deadlines.
The program is designed to develop the essential capabilities required to thrive in the global creative and media landscape. Students are equipped with:
In-depth knowledge and the adaptability to succeed in international job markets
The ability to work in digital environments and effectively use modern technology tools
Strong language proficiency, teamwork, leadership, and critical thinking skills
An entrepreneurial mindset, innovation-driven thinking, and a strong sense of social responsibility
Our faculty cohort is entirely trained within international academic environments, bringing extensive experience in pedagogy, rigorous research, and professional practice across the fields of media, content creation, and applied arts.
Faculty members have actively spearheaded and executed a multitude of premier projects in Public Relations, Brand Communication, Digital Advertising, and Professional Event Management.
- The Dean, Dr. Ly Le Tuong Minh, is an esteemed public relations expert recognized across Southeast Asia, a distinguished member of PRCA APAC-one of the world's largest public relations organizations-and a professional advisor to the Vietnam Public Relations Network (VNPR). - The Vice Dean, MSc. Nguyen Dang Truong Huy, has held numerous senior executive positions, including Chief Executive Officer, Chief Business Officer, and Chief Marketing Officer at leading corporations (such as FPT, VNG, and ION Mobility).
STRATEGIC PARTNERSHIPS
IN EDUCATION AND RESEARCH
Premier campus facilities: The comprehensive system of lecture halls, auditoriums, studios, and libraries is meticulously modeled after the world's most prestigious universities.
REMARKABLE ACHIEVEMENTS
THE SCHOOL OF MEDIA AND APPLIED ARTS
University of Management and Technology Ho Chi Minh City
Office: Level 5, UMT Creative Tower, No. 2, 60CL Street, Quarter 9, Cat Lai Ward, Ho Chi Minh City
Email:
GET ADMISSIONS CONSULTATION
FROM UMT TODAY
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