MULTIMEDIA COMMUNICATIONS

UMT. Communicate Beyond Limits

The Multimedia Communications program equips students with essential knowledge and skills in storytelling, video production, event management, communication design, and digital content strategy. Students learn in a creative, practice-driven environment that integrates technology with modern media thinking-preparing them to work in media companies, advertising agencies, and creative industries.

Program Code

7320104

Duration

3.5 years

Degree

Bachelor of Multimedia Communications

Admission Subjects

A00, A01, AH3, AH4, B04, B08, C00, C01, C02, C03, C04, D01, D02, D03, D06, D28, D29, D30, D33, D34, D35, DH3, H01

SPECIALIZATIONS

Students can tailor their specialization to match their career ambitions in media—from public relations and content creation to event management and brand communications. (*) Anticipated specializations for the 2026 cohort

PROGRAM STRUCTURE

The Multimedia Communications pedagogical framework is meticulously structured over a 3.5-year trajectory (11 semesters), guiding scholars to systematically build a robust foundation, advance specialized competencies, and accumulate rigorous experiential practice prior to graduation.

Semester 1

General Education Professional Education: Introduction to Media

Semester 2

General Education Professional Education: Introduction to Public Relations

Semester 3

General Education Professional Education: Creative Writing Skills Public Speaking

CAREER
OPPORTUNITIES

Graduates of the Multimedia Communications program can pursue careers across a wide range of fields within the media, creative, and marketing industries:

Content Creation and Media Production: Video Producer, Content Editor, Graphic Designer, Content Creator
Communications and Marketing: PR Specialist, Advertising Specialist, Digital Marketing Executive, Social Media Manager
Journalism and Entertainment Media: Television Program Producer, Digital Media Content Manager, Social Media Channel Manager
Event Management and Media Management: Event Organization Specialist, Corporate Communications Manager, Media Planner
Research & Academia: Media Researcher, Lecturer in Multimedia Communications

WHY CHOOSE
MULTIMEDIA COMMUNICATIONS

Holding a Ph.D. in Communications from Bond University (Australia), she brings over 15 years of distinguished expertise in PR, media, and global brand promotion.
A profoundly credentialed communications scholar currently serving in a premier leadership role at an exclusive specialized agency in Vietnam.
Founder and Chief Executive Officer of EloQ Communications, an internationally acclaimed, award-winning PR and Marketing Agency.
Distinguished Member of PRCA APAC-the world's preeminent public relations and communications organization-and Professional Advisor to the Vietnam Public Relations Network (VNPR).

Professional studios, modern equipment, and cutting-edge technology.
Shape your future through a liberal education curriculum enriched by diverse and engaging learning experiences.
Small class sizes, meaningful interaction, and personalized attention—empowering you to become the best version of yourself.
Internationally trained faculty and industry experts with strong academic credentials and real-world experience in teaching and research.

Gain hands-on experience in concept development, media production, and event execution, with the ability to apply your skills across diverse real-world contexts.
Direct intellectual engagement with prestigious experts from leading enterprises and major organizations, including Shopee, Unilever Vietnam, Thanh Nien Newspaper, Tuoi Tre Newspaper, and prominent Television Networks.
Access professional internship opportunities and gain early exposure to the global job market.