MARKETING

UMTer - Market Leader

Marketing is not just about selling-it is the art of connecting people with meaningful value. At UMT, you will be equipped with the knowledge, skills, and real-world experience needed to become a creative, professional, and successful marketer in the digital age.

The program is modern and continuously updated to reflect market trends, integrating theory with hands-on practice. From foundational knowledge to the latest digital strategies, you will apply what you learn through real business projects.

With a strong and diverse industry network, students learn directly from practitioners and leading experts-unlocking valuable internship and career opportunities.

Program Code

7340115

Duration

3.5 years

Degree

Bachelor of Marketing

Admission Subjects

A00, A01, AH3, AH4, B04, B08, C00, C01, C02, C03, C04, D01, D02, D03, D06, D14, D28, D29, D30, D33, D34, D35, D63, D64, D65, DH3, DH5

SPECIALIZATIONS

All academic programs are led by distinguished experts with extensive international experience, fully dedicated to mentoring and accompanying students on their academic journey.

PROGRAM STRUCTURE

The Marketing program at UMT is thoughtfully structured from the first year through to graduation, providing students with a cohesive and effective learning pathway. This ensures that graduates develop both strong marketing expertise and practical, hands-on experience, enabling them to confidently meet the evolving demands of today’s job market.

Semester 1

Foundational English 1 Applied Microeconomics

Semester 2

Foundational English 2 Information Technology Foundations 1 Applied Macroeconomics

Semester 3

Foundational English 3 Information Technology Foundations 2 Principles of Management History of World Civilizations

CAREER
OPPORTUNITIES

Marketing, Communications, and Business Specialist
Event Management Specialist
Content Creation Specialist
Market Research and Customer Care Specialist
Brand Manager, Digital Marketing Manager
Entrepreneur across diverse sectors

WHY CHOOSE
MARKETING

Dr. Nguyen Thi Nhu Thuan earned her Ph.D. in Economics and Management from Tomas Bata University (Czech Republic), bringing over 15 years of profound authentic experience in the business sector.
She is a distinguished lecturer in Marketing and Business, actively engaged in rigorous scientific research and international project development.
Our esteemed faculty and experts possess rigorous international academic credentials, endowed with profound disciplinary expertise and extensive experiential practice in both pedagogy and research.

Shape the future through a profound liberal education curriculum seamlessly integrated with diverse and enriching experiential activities.
Small class sizes, meaningful interaction, and personalized attention—empowering you to become the best version of yourself

Get hands-on by developing ideas, producing marketing and advertising campaigns, organizing events, and working on real-world projects.
Gain profound insights from the success narratives of exceptional leaders and authentic industry experts from prestigious organizations such as Unilever Vietnam, Minh Long, Shopee, and premier Agencies.
Learn from the success stories of industry leaders and practitioners from organizations such as Unilever Vietnam, Minh Long, Shopee, and leading agencies.

ADMISSION SCHOLARSHIPS 2026

SUBSTANTIAL FINANCIAL SUPPORT

Trị giá114Billion VND

from95million VND per award

100% of dynamic freshmen receive scholarships

Tuition 0Zero-Cash

Comprehensive financial support facilitated by partner banks

from18million VND per semester

Average tuition per academic term

Commitment

Absolute guarantee of no tuition increases throughout the entire degree program

* Applicability is subject to the official regulations of UMT

* Scholarships are applicable for the entire duration of the program

GET ADMISSIONS CONSULTATION
FROM UMT TODAY

Register early for consultation and a campus tour. 100% of incoming students receive scholarships ranging from 25% to 100%.

Fill in your information below to receive prompt support from UMT’s admissions team!

Loading content...