The Bachelor of Marketing program aims at training high-quality human resources, catching up with trends, mastering fundamental knowledge and expertise, applying modern technology in digital marketing management, market research and brand strategy management. After graduation, students majoring in Marketing have the ability to analyze, organize and manage marketing activities to solve enterprise’s business and management problems in any field; and has high adaptability to meet changes and challenges in the globally competitive business environment.
- Interactive and creative learning activities, promoting critical thinking, creativity, liberal spirit, and building successful, active long-term learning capacity through the form of flipped classroom, projects, research, practical training, academic and career training, etc.
- Learning resources and learning activities that integrate optimal technology on digital platforms.
- A learning model that combines practical experience through training associated with the enterprise, a full semester of experience at the enterprise, and direct participation in a case project ordered by the enterprise itself.
- Approach contemporary issues, global perspectives and challenges in the teaching and learning process.
- Practical capacity assessment method, focusing on learning, practicing and experiencing happiness in each subject.
Catching up with the world’s trend, human resources specialized in Marketing are becoming more and more important in deciding the "survival" of a business. UMT's Bachelor of Marketing can confidently take on and develop breakthroughs from industry key positions such as market researcher, Digital Marketer or professional branding specialist. You can apply advanced technology in management, operate and manage the plan’s performance. You will become the elite candidates in the market with in-depth knowledge, proficient skills and outstanding working capacity to nurture the will to start a business in the Marketing and easily receive promotion opportunities to Managers/Directors in many other diverse fields in domestic and foreign companies/corporation.
